DeBug Sales Services

As an investor or board member, do you feel like?
#1 Sales is NOT making sense to you.
#2 Growth is not happening the way it was promised.
#3 There are always excuses.

If you answered YES! to any of the above, let's jump on a FREE 15 min intro call to share thinking.

Most calls start with investors venting pent up, frustrations and stress... time is quickly passing and value decreasing

You know something is off. But your due-diligence proves you were careful. You evidenced product, market, fit... so whats changed?

Debugging Sales always boils down to a mix of issues across four elements:

Optimised sales best practice/process. Sales playbooks, reporting, KPI's and onboarding.
Sales systems and technologies. Everything starts at Sales but always ends up at operations who have to delight the client. We all hate sales people who over promise and under deliver.
Sales activity levels and proactive outreach. Marketing and lead generation.
Sales closing skills and solution selling. Aligning pain with products/solutions you can sell.

We are here to help get sales back on track.

What is it: A 2-12 week deep dive - team size dependent

I interview the team
Review the pipeline
Speak to clients
Audit the CRM and pipeline, KPI tracking
Conduct secret buyers, & listen to calls,
I review the sales process, best practices, operations and check for stream/system/technology alignment
Review activity and closing skills & team structure.
Review marketing and lead generation
Review cross stream working to identify opportunities for stronger collaboration
Review sales staff hiring, motivation & turnover
Review the lead generation process and it's effectiveness
Cost of customer acquisition, life cycle spends & retention
Deliverable: A "Red Flag Report" and a "90-Day Remediation Plan."

Price: £990 per sales person (One-off fee) Extra items:
- Sales Playbook
- Sales Process
- System design/ implementations
Success motivation fee: 2% of additional revenue over baseline. Means extra hours/skills are fairly rewarded.
Why: It’s low risk and tax efficient. It lets me prove my worth and move to a retainer.

What it is: I act as the Head of Sales for 1 day a week, plus a little more as needed.

I run the Monday pipeline meeting
I coach the reps 1:1. Help them grow through mentorship and development
Work with key clients, attend bid defence meetings
Collaborate with marketing so sales and marketing become one, helping drive down cost of customer acquistion and increase client retention
Manage the sales KPI's
Update the sales playbook and process as needed
Collaborate with other streams to ensure sales are aiding customer DELIGHT, working in harmony to support success.
Prepare & deliver monthly board and progress reports
Assist fixing the CRM other sales technologies.

Price: £4,000 per month Duration: Minimum 3-6 month contract. Extra cost items.
- Additional hours needed for specific projects or tasks
Success motivation fee: 2% of additional revenue over baseline. Means extra hours/skills are fairly rewarded.
Why: It’s highly tax efficient way to manage a small to medium sized sales team that want to expand.